The brand system is built on four pillars, present in everything we make and do: Everything Firefox is backed by our Personal Data Promise: Take Less, Keep It Safe, No Secrets. Unlike Big Tech companies that claim to offer privacy but still use you and your data, with us you know where you stand. With each release, our products will continue to add features that protect you and alert you to risks. Privacy is woven into every Firefox brand experience. Button colors signal common actions within products and web experiences. An emphasis on accessible color and type standards to make the brand open to everyone.A modern typeface for product marks with a rounded feel that echoes our icons.A new shape system derived from the geometry of the product logos that makes beautiful background patterns, spot illustrations, motion graphics and pictograms.A new color palette that expands the range of possibilities and makes distinctive gradients possible.The Firefox design system includes everything we need to make product and web experiences today and long into the future. Here’s a peek behind the curtain of how the new brand look was born: That includes the famous Firefox Browser icon for desktop and mobile, and even that icon is getting an update to be rolled out this fall. When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. Today we’re introducing the Firefox parent brand - an icon representing the entire family of products. Now Firefox has a new look to support its evolving product line. That’s just the beginning of the new Firefox family. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Firefox is a browser AND an encrypted service to send huge files. The “Firefox” you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. (Just look how it circumnavigates the globe.) That fabled flexibility now enables Firefox to adapt once again to a changing environment. Well, Firefox has another trait not found in earthly foxes: stretchiness. It’s known for being quick, clever, and untamed - attributes easily applied to its mythical cousin, the “Firefox” of browser fame.
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